" Adidas AG is an international firm, developed and headquartered in Herzogenaurach, Germany, that layouts as well as makes shoes, garments as well as also devices. It is the biggest sports clothing manufacturer in Europe, as well as the 2nd biggest on the planet, after Nike. It is the holding firm for the Adidas Team, which includes the Reebok sports apparel organisation, 8.33% of the German football club Bayern Munich, and also Runtastic, an Austrian fitness modern-day innovation firm. Adidas' earnings for 2018 was kept in mind at EUR21.915 billion.

Business was begun by Adolf Dassler in his mama's house; he was joined by his senior brother Rudolf in 1924 under the name Dassler Brothers Shoe Factory. Dassler assisted in the development of spiked running shoes (spikes) for a number of athletic contests. To improve the top quality of spiked sporting activities shoes, he transitioned from a previous version of heavy metal spikes to utilising canvas as well as rubber. Dassler urged U.S. sprinter Jesse Owens to utilize his handmade spikes at the 1936 Summer season Olympics. In 1949, sticking to a breakdown in the partnership in between the siblings, Adolf established Adidas, and Rudolf established Puma, which wound up being Adidas' organisation opponent.

Adidas' logo is 3 red stripes, which is taken advantage of on business's apparel as well as additionally footwear designs as a marketing aid. The branding, which Adidas acquired in 1952 from Finnish sports service Karhu Sports for the matching of 1600 euros along with 2 containers of bourbon, ended up being so successful that Dassler discussed Adidas as "" The 3 stripes company"".".